Browser fingerprinting should have been forbidden for such use years ago. Horror: tracking without cookies enabled. 😱 "(...)Google announced to organisations that use its advertising products, it will no longer prohibit them from employing fingerprinting techniques. Fingerprinting involves the collection of pieces of information about a device’s software or hardware, which, when combined, can uniquely identify a particular device and user. " #AdMob #Tracking #Privacy ico.org.uk/about-the-ico/media-centre/news-and-blogs/2024/12/our-response-to-google-s-policy-change-on-fingerprinting