That is just some holding company, not the producer of the beer. Heineken is designed to be the most unoffensive bland taste like nothing 'beer' possible. After a couple of beers it does not matter that much what you are drinking, but having it as your first one is a huge dissapointment (yes, i notice when i am served heineken, without knowing it is heineken). Grolsch actually has a taste. I also like jupiler, as far as pilsener is concerned.