Vegas was wild… but Braiins didn’t (and won’t) sponsor. My highlights from the world’s biggest bitcoin conference 👇 🔶 VIBE IS CHANGING The conference was massive but felt very different. As Bob Burnett put it: the suits are here. Mainstream, crypto influencers, even Hollywood actors. The underground punk days are over. It’s not bad, just different. And it’s not going back. 🔶 NO BOOTH, NO REGRETS First time in years we at Braiins didn’t sponsor. Why? Because more retail foot traffic doesn’t help me when most people are asking “so… what’s bitcoin mining?” Same booth, same team but only way more retail walkups asking basic stuff. Not worth the budget. Not for a b2b mining software company like Braiins. So we just bought tickets and mingled. Best decision ever. 🔶 BOOTH HIGHLIGHT I met a company called Ferveret. Never heard of them before. They’re doing modular 2-phase immersion so each miner is in its own sealed pod. Smart solution to the usual full-container downtime problem. I would’ve missed it if I was stuck in a booth explaining what mining is. Interesting design! 🔶 SIDE MISSIONS > MAIN CONFERENCE Most value happens outside the venue. Dinners, drinks or off-road racing tournament with Cholla (photo of Gideon throwing my inflatable and Brad mid car jump). The best business meeting ever. Small side events and curated guest lists. That equals actual business. Will focus on that more moving forward. Few hours at the conf is enough. 🔶 BITCOIN GOLF TOURNAMENT Best side event of the week? Samara-sponsored golf tournament by Bitcoin Sport Network. They are doing it right: Curated guest list + fun activities = the best networking. Brains books and beers were there too 🍻 Looking forward to the next one. BSN guys are the best event organizers. 🔶 WE ARE DONE SPONSORING We’re cutting way back on booth sponsorships. Conferences bring more retail, but that’s not our target. Side events + direct meetings = better vibes and better ROI. Bye bye conference sponsorships. Hello more marketing budget! 🔶 CITY CHOICE MATTERS Vegas was perfect. 15-min Uber ride for everything. Quality hotels, activities, parties, shows. Everything in one place. Keep Vegas for next year, then give us a new city to explore (not Miami or I’m out). Thank you Vegas, you delivered 🫡